The Long-Term Carry-Over of Positive Outcomes from Children's Prosocial TV

question 23

Multiple Choice

The long-term carry-over of positive outcomes from children's prosocial TV programming is enhanced when parents encourage the child to

• A)rehearse and act out the prosocial actions they see.
• B)consciously compare prosocial and antisocial programs.
• C)avoid desensitization by limiting the amount of prosocial programming viewed.
• D)criticize inconsistencies observed in prosocial shows.

Understand the role of product knowledge and its effect on consumer search behavior.

Recognize various principles and theories related to consumer decision making, including prospect theory and the view of Herbert Simon.

Understand the influence of online search engines and social media on consumer and marketer behaviors.

Comprehend the application and benefits of functional magnetic resonance imaging (fMRI) in marketing research.

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Definitions:

Internal Changes

Alterations occurring within an entity, organism, or system, affecting its internal state or operations.

Implicit Attitudes

unconscious beliefs or feelings toward persons, groups, or symbols that influence a person's reactions and decisions unbeknownst to them.

Automatic Associations

are quick, involuntary connections made between concepts, emotions, or behaviors based on past experiences and knowledge.

Experiential System

A cognitive process based on sensory experiences, intuition, and personal feelings, as opposed to analytical thinking.