Kaylin Just Graduated from College in June

question 31

Multiple Choice

Kaylin just graduated from college in June. For the last three years she successfully ran a small business at her school. Her business arranged for the delivery of personalized birthday cakes and other gifts to students in her school. Since many of these students were from out of the province or even out of the country, this service provided a way for their family and friends back home to celebrate special occasions. Kaylin used social media like Facebook and Twitter to remind potential customers of upcoming birthdays and other gift-giving occasions such as holidays or campus events (care packages for mid-term exams, picnic packs to celebrate the arrival of spring after a snowy winter, etc.) .
-How might companies view Kaylin's experience with social media?

• A)While Facebook is a good way to keep in touch with family and friends, it does not have significance in the workplace.
• B)Effective use of social media like Twitter can build a company's brand and extend its marketing reach.
• C)Communication through social media is an inappropriate way for companies to try to market themselves.
• D)Effective communication through a blog may build a company's brand at the expense of its employees' satisfaction.
• E)Such use of social media is very difficult to duplicate and would not be likely to benefit the company that Kaylin works for.

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