Why Should a Persuasive Letter Like This Focus on Audience

question 99

Multiple Choice

Why should a persuasive letter like this focus on audience benefits?

• A)People are selfish and won't be interested if they know that you are also getting benefits from the arrangement.
• B)People won't pay attention unless the focus is on them.
• C)To convince someone to do what you want, you have to show them what is in it for them.
• D)To influence someone's behaviour, you should overstate the benefits if necessary.
• E)People are more likely to accept your idea if you let them know how it will benefit you.

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Definitions:

Cumulative

Referring to the total amount aggregated over a period of time.

Noncumulative

Noncumulative refers to a type of preferred stock where dividends do not accumulate if they are not declared or paid in a given dividend period.

Dividends in Arrears

Dividends on cumulative preferred stock that have not been paid in the period they are due.

Balance Sheet

A financial statement that displays a company's assets, liabilities, and stockholders' equity as of a specific date, showing the company's financial position.