Your Company Plans to Increase the Monthly Fees It Charges

question 41

Essay

Your company plans to increase the monthly fees it charges clients starting in September. You are drafting a letter to mail to your clients to inform them of this increase and hopefully persuade them to keep their business with you. You point out that this increase will allow the company to offer clients additional benefits and 24-hour service. In researching competitor claims, you see that no other competitor offers all the services your company does for the same price. After you draft your message, but before you send it, you see that a rival company has started promotion to take advantage of the opportunity to attract some of your customers away. This rival has dropped its price, making its fee a little lower than yours for the same services. Discuss how this information impacts your message.

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Definitions:

Definition By Negation

Definition by negation explains what something is by stating what it is not, relying on contrasts to convey the meaning of a term.

Charismatic Person

An individual who possesses a compelling charm or attractiveness that inspires devotion or enthusiasm in others.

Sentence 1

The first sentence in a paragraph or document, often introductory or leading the narrative.

Definition By Negation

Explaining the meaning of a term by stating what it is not rather than what it is.