Ahmed's Company Will Soon Be Announcing Its Latest Product Launch

question 65

Multiple Choice

Ahmed's company will soon be announcing its latest product launch. Although the company has a large following on Facebook, Ahmed will not rely solely on Facebook to announce the product because ________.

• A)there have been significant declines in Facebook viewership in recent years
• B)Twitter and Instagram have much larger followings than Facebook
• C)postings on Facebook are synchronous in nature, meaning that viewers must be present at their computers and devices when the posting is made
• D)Facebook users rarely respond to advertising
• E)while postings on Facebook are asynchronous, they also pass through the newsfeeds of active users quickly, meaning not all postings are seen even by interested consumers

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Definitions:

External Validity

The extent to which the results of a study can be generalized to other situations and to other people.

Generalize

The process of applying the findings from a study to broader contexts, indicating the extent to which the results are applicable to other settings, populations, or times.

Experimenter Bias

A form of bias introduced by the expectations, beliefs, or preferences of the researcher conducting an experiment which can affect the outcome.

Online Experiments

Research studies conducted over the internet, allowing for the collection of data from a broad geographic distribution of participants.