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A Telecommunications Company Is Set to Launch Its New Product

question 78

Essay

A telecommunications company is set to launch its new product, a radically different cell phone than its previous products. To ensure that the sales representatives who will be selling the device know all of its features and benefits, the company also wants to provide significant training materials. The company decides that the best way to do this is to run a series of webinars that sales representatives are expected to attend before selling the product. Discuss the advantages and disadvantages of this choice.


Definitions:

Due Diligence

The investigation or exercise of care that a reasonable business or person is expected to take before entering into an agreement or transaction with another party.

Short-termism

A tendency to prioritize immediate gains over long-term objectives and benefits.

Sustainable Activities

Actions and practices that do not deplete resources or harm natural cycles, ensuring long-term environmental balance.

Shareholders

Individuals or entities that own shares in a corporation, making them partial owners of the company with rights to dividends and voting in corporate matters.

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