In a Persuasive Message, ________ Is Known as Appealing to the Scarcity

question 13

Multiple Choice

In a persuasive message, ________ is known as appealing to the scarcity principle.

• A)including names and testimonials
• B)reminding your audience that they have made similar decisions in the past
• C)highlighting the exclusivity of your offer
• D)showing that you appreciate your audience
• E)giving people a gift

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Definitions:

Everyday Low Prices

A pricing strategy adopted by retailers where items are offered at consistently low prices with minimal reliance on promotions or discounts.

Walmart

An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

Selling Proposition

A rephrased definition for Value Proposition; it emphasizes the key aspects of a product or service that make it attractive to potential buyers.

Emotional Appeal

Marketing strategies aimed at evoking strong feelings in the audience to influence their purchasing decisions.