Reducing Your Audience's Resistance to the Sales Message Is Not

question 75

True/False

Reducing your audience's resistance to the sales message is not important in solicited sales communication.

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Definitions:

Discriminates

The ability to recognize and understand the difference between two or more stimuli or concepts.

Direct Contact

A method of communication or interaction involving physical presence or close proximity between individuals.

Eligibility Requirements

Specific criteria set by institutions, organizations, or programs that individuals must meet or fulfill in order to qualify or be considered suitable for something.

Communication Structure

The way in which information is organized and transmitted between individuals and groups.