Why Is It Inappropriate to Use the Indirect Approach in a Public

question 28

Multiple Choice

Why is it inappropriate to use the indirect approach in a public safety message?

• A)It is unethical to try and soften the bad news at the possible expense of people's safety.
• B)It is most important to maintain the company's positive image and retain the customer's goodwill.
• C)The buffer will not be sufficient to soften the blow of the bad news.
• D)This approach puts the audience's welfare ahead of the company's best interests.
• E)It fails to adequately prepare the audience for the bad news that will follow.

---

Definitions:

Per Capita

A statistical measure that divides an aggregate by the number of individuals in a population to give an average.

Industrially Advanced

Pertaining to countries or regions that have highly developed and complex industrial sectors, often characterized by innovation and high levels of production and income.

Temporary Workers

Individuals hired for a limited period, often to meet seasonal demands, project deadlines, or cover for permanent staff absences.

Government Officials

Individuals appointed or elected to conduct public affairs and administer government functions.