Which of the Following Statements Is False

question 32

Multiple Choice

Which of the following statements is false?

• A) Consumer expectations have moved firms to add additional channels.
• B) Both B2C and B2B businesses are increasing the number of channels they use to distribute their products
• C) The flexibility to respond to consumers does not appear to be relevant to channel design.
• D) Channels must be targeted to reach intended customer segments.
• E) The increasing role of technology is helping to foster the use of multiple channels.

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Definitions:

Mechanism

A detailed explanation of the step-by-step process by which chemical reactions occur.

Product

A substance produced during a chemical reaction.

Reagents

Substances or compounds used in chemical reactions to either drive the reaction forward or to detect, measure, and analyze other substances.

Reaction

A chemical change that occurs when two or more substances combine to form a new substance.