According to the View Taken in the Text,the Marketing Channel

question 7

Multiple Choice

According to the view taken in the text,the marketing channel may be defined as:

• A) the intra-organizational system for moving goods and services to their markets.
• B) the external contactual organization that management operates to achieve its distribution objectives.
• C) the path taken by goods or services as they flow from producer to final user.
• D) all firms outside of the organization that are involved in performing marketing functions.
• E) the infrastructure used to move goods from manufacturer to retailer.

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Definitions:

Warranty Accrual Method

An accounting approach where a company estimates future warranty expenses and records them as a liability at the time the product is sold.

Warranty Expense

Costs a company expects to incur as a result of repairing or replacing products within the warranty period.

Warranty Costs

Expenses incurred by a company due to servicing or replacing products under warranty.

Premium Expense

The cost associated with purchasing insurance policies, which may be recognized periodically as an expense in financial statements.