In Contrast to the Development of Channel Structure,when the Channel

question 15

Multiple Choice

In contrast to the development of channel structure,when the channel manager develops ancillary structure,he or she is dealing with facilitating agencies that are:

• A) Outside of the channel decision-making process.
• B) An integral part of the decision-making process.
• C) More committed to the long-term survival of the channel.
• D) Able to provide additional cost saving services.
• E) Capable of offering new information to the manager.