The Term "Gatekeeper" as Used in the Textbook Refers to

question 9

Multiple Choice

The term "gatekeeper" as used in the textbook refers to

• A) The power of manufacturers in the channel.
• B) The power of retailers in the channel.
• C) The power of consumers in the channel.
• D) The power of suppliers in the channel.
• E) The power of manufacturer's representatives in the channel.

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