Computerized Inventory Control Systems Available to All Channel Members Will

question 15

Multiple Choice

Computerized inventory control systems available to all channel members will mean:

• A) Increased dominance by manufacturers over retailers.
• B) More time for the manufacturer to plan production schedules.
• C) Slower responses by retailers to slow-moving items.
• D) Decreased profits.
• E) Better forecasting techniques.

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Definitions:

Market Aggregation

The practice of treating an entire market as a single entity by offering a single product or service to all customers, ignoring segmentation.

Gantt Chart

A visual project management tool that displays tasks or activities against time.

Marketing Action Memo

A document or communication that outlines specific marketing actions to be undertaken, including goals, strategies, and responsible parties.

Sequential

Referring to a process that follows a specific order or sequence.