Dual Distribution Occurs When

question 59

Multiple Choice

Dual distribution occurs when:

• A) A manufacturer uses more than one channel.
• B) A manufacturer sells its products under different brand names to the same customer.
• C) Two or more different channel structures for the same product exist.
• D) A firm distributes through its own vertically-integrated channel.
• E) A manufacturer sells the same product through two competing retail outlets.

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Definitions:

Growth Needs

Psychological desires that drive individuals to seek challenges, self-improvement, and personal development.

Motivator Factor

Elements of work or conditions that can significantly increase job satisfaction and motivation, as per Herzberg's motivation-hygiene theory.

Herzberg

Refers to Frederick Herzberg, a psychologist known for his Two-Factor Theory of motivation and job satisfaction.

Recognition

The process or action of identifying something or someone as having been previously seen, known, or experienced.