In Order to Get Retailers to Display Its Product,a Manufacturer

question 1

Multiple Choice

In order to get retailers to display its product,a manufacturer has to have its salespeople go to the retailers' stores,set up the displays,and instruct them in how to utilize the displays.In this example:

• A) Conflict is obviously not present.
• B) Channel efficiency is apparently quite high.
• C) Extra input is needed to achieve the distribution objective.
• D) Trade margins appear to be too low.
• E) The manufacturer is unable to achieve channel efficiency.

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Definitions:

Left Side

In accounting, this refers to the debit side of a double-entry bookkeeping system, indicating increases in assets or expenses and decreases in liabilities or equity.

Debit Side

The left side of an accounting ledger where increases in assets and expenses or decreases in liabilities and equity are recorded.

Normal Balance

The side of an account (debit or credit) where increases in the account are recorded, reflecting the account's usual positive balance.

Expense

Outflows or other using up of assets or incurrences of liabilities during a period from delivering or producing goods, rendering services, or carrying out other activities that constitute the entity's ongoing major operations.