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Franchisors have the right to tell franchisees how to market products because of the franchise contract.In this case,franchisors are emphasizing the use of:
Family Problems
Issues or conflicts within a family unit that can affect relationships and well-being of family members.
Social Referencing
The process by which individuals look to others in their environment for cues on how to react or behave in uncertain situations.
Nonverbal Decoding
The ability to interpret and understand the meanings behind nonverbal cues, such as facial expressions and body language.
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