Which of the Following Statements Regarding the Marketing Mix Is

question 21

Multiple Choice

Which of the following statements regarding the marketing mix is true?

• A) When distribution is the most relevant marketing mix element, it is because power retailers are channel members.
• B) Distribution usually is the leading variable in the marketing mix unless the manufacturer owns and operates its own retailing operation.
• C) As the number of channel members expands, so does the importance of distribution in the marketing mix.
• D) The most emphasis should be placed on profits and placement in developing a marketing mix.
• E) Distribution can offer a more favorable basis for developing the competitive edge because it is not easily copied.

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Definitions:

Invest

Directing financial investments towards the achievement of profit or income returns.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, often used in the time value of money calculations.

Compounded Annually

Interest calculated on the initial principal, which also includes all of the accumulated interest from previous periods on a loan or deposit.

Inheritance

Wealth or attributes passed on to heirs upon the death of an individual.