A Major Cause of the Failure of Many Dot-Com Companies

question 46

Multiple Choice

A major cause of the failure of many dot-com companies can be traced to:

• A) Providing too much information to customers.
• B) Underestimating the distribution tasks needed to link firms with customers.
• C) Setting poorly stated goals and objectives for the firm.
• D) Mis-identifying the target market.
• E) Selecting a product mix that did not meet targeted customer needs.