A Channel Manager May Choose More Than One Channel Structure

question 13

Multiple Choice

A channel manager may choose more than one channel structure in order to:

• A) Decrease costs of distribution of products.
• B) Maximize consumer awareness of the product.
• C) Reach the target market effectively and efficiently.
• D) Increase net profits.
• E) Achieve corporate objectives.

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Definitions:

Industrial Relations

The study and practice of managing the workforce, including the relationships between employers and employees, labor unions, and government agencies.

Operations Department

The division within an organization responsible for overseeing the day-to-day execution of the company's operational activities.

Workers' Compensation Board

A government agency responsible for overseeing and administering workers' compensation laws to provide financial and medical benefits to employees injured at work.

Job Injury

Physical harm or damage that occurs to an employee as a result of performing their work duties.