Which of the Following Heuristics About the Relationship Between a Manufacturer's

question 50

Multiple Choice

Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?

• A) The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
• B) The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
• C) Management expertise in distribution increases across time.
• D) Manufacturers should sell directly to users if a product is technically complex.
• E) More intermediaries are needed in a large market.

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