In Highly Intensive Distribution,the Selection Criteria for Channel Members

question 36

Multiple Choice

In highly intensive distribution,the selection criteria for channel members:

• A) Tend to be complex.
• B) Amount to "Can they pay their bills?"
• C) Focus on matching retailer image with product image.
• D) Cannot be generalized.
• E) Focuses on their efficiency in completing the distribution task.

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Definitions:

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