The First Step in Developing a Distribution Program Is an Analysis

question 33

Multiple Choice

The first step in developing a distribution program is an analysis by the manufacturer of __________ and the level of support the manufacturer needs from channel members.

• A) target market needs
• B) reseller capabilities
• C) financial goals
• D) marketing objectives
• E) the amount and location of display space

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Definitions:

Isocost

A line representing all combinations of inputs that can be purchased for the same total cost, given input prices.

Total Expenditures

The sum of all spending incurred by individuals, firms, or the government within a specific period.

Isocost Line

A line representing all combinations of inputs that result in the same total cost for a firm.

Price Of Capital

The cost of using capital goods for production, often represented by interest rates or rental prices of equipment and machinery.