One of the Main Issues Proctor & Gamble P&G)Company Had

question 25

Multiple Choice

One of the main issues Proctor & Gamble P&G) Company had with its Max Factor is:

• A) Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products.
• B) P&G's marketing team had failed to gain sufficient brand recognition.
• C) Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall.
• D) Foreign sales of Max Factor products were falling.
• E) Offering big trade discounts to retailers simply did not work.

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