As It Pertains to the Scope and Frequency of Franchisee

question 24

Multiple Choice

As it pertains to the scope and frequency of franchisee evaluations,which statement about the importance of channel members is true?

• A) Because the franchisees are the sole source of franchisor's revenues, and franchisees represent the contact points with customers, each franchisee is important.
• B) All franchisees should be considered important to the franchisor regardless of their size.
• C) Each franchisee "carries the banner" of the franchisor.
• D) The performance of any franchisee can affect the brand equity of the franchise.
• E) All of the above statements are true.

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Definitions:

Root Hair Plexus

A network of root hair cells that increases a plant's surface area for water and nutrient absorption from the soil.

Free Nerve Endings

Sensory receptor endings that are found in nearly all body tissues and are capable of detecting pain, temperature, and touch stimuli.

Anosmia

The loss of the sense of smell, either total or partial.

Sense of Smell

The ability to detect and identify volatile substances through olfactory receptors in the nose.