The Principle That the Channel Should Be Designed to Maximize

question 31

Multiple Choice

The principle that the channel should be designed to maximize the sale of a service during its limited exposure to the target market is aimed at dealing with:

• A) The intangibility of services.
• B) The inseparability of services.
• C) The high cost of services.
• D) The perishability of services.
• E) The limited involvement of the customer.

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Definitions:

White Space

The unmarked or empty areas in a document or web page layout, used to create visual breathing room and enhance readability.

Margin

The difference between the cost of a product or service and its selling price, expressed as a percentage of the selling price.

Design Elements

Design elements are the fundamental aspects or components used in visual designs, such as color, shape, texture, and space, to create aesthetically pleasing compositions.

Visually Appealing

Attractive and engaging to look upon, often through the use of colors, layout, and images.