How Did a New Breed of "Precision Pollsters" in 2012

question 9

Multiple Choice

How did a new breed of "precision pollsters" in 2012 markedly alter the way established firms conducted polling?

• A)By focusing on trends of only a few groups, especially in the swing states, to accurately predict an Obama win in both the popular vote and the Electoral College.
• B)By focusing on trends in various groups, especially in the non-swing states, to accurately predict an Obama win in both the popular vote and the Electoral College.
• C)By focusing on trends in various groups, especially in the swing states, to accurately predict an Obama win in both the popular vote and the Electoral College.
• D)By focusing on trends in Democratic groups, especially in the swing states, to accurately predict an Obama win in both the popular vote and the Electoral College.

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Definitions:

Marginal Cost

The cost incurred by producing one additional unit of a good or service, which varies depending on the level of production.

Profit

The financial gain accrued from a business activity when total revenues exceed total expenses.

Total Revenue

The total income generated from the sale of goods or services before any expenses are subtracted.

Long Run

An economic period in which all inputs, including capital, can be adjusted, allowing firms to fully adapt to market changes.