Interpret the Impact of Negative Ads on the Outcome of a Campaign

question 22

Multiple Choice

Interpret the impact of negative ads on the outcome of a campaign, as evidenced by the 2012 U.S.presidential election.

• A)Negative ads are effective in swaying voters unidentified with a political party.
• B)Negative ads almost always assure a win for the party that runs them.
• C)Voters tend to tune them out, and thus, they have little effect.
• D)Campaigns profit from negative ads by attacking their opponent's weak points.

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Definitions:

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A specific duration of time used in accounting to prepare financial statements, often a quarter or a year.

Interest Earned

Income received from investments in interest-bearing accounts or securities, such as savings accounts, bonds, or loan interest.

Investment

The allocation of resources, usually money, in the expectation of generating an income or profit.

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