Interpret the Impact of Negative Ads on the Outcome of a Campaign

question 22

Multiple Choice

Interpret the impact of negative ads on the outcome of a campaign, as evidenced by the 2012 U.S.presidential election.

• A)Negative ads are effective in swaying voters unidentified with a political party.
• B)Negative ads almost always assure a win for the party that runs them.
• C)Voters tend to tune them out, and thus, they have little effect.
• D)Campaigns profit from negative ads by attacking their opponent's weak points.

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Definitions:

Behavior Genetics

The field of study that examines the role of genetic and environmental influences on behaviors.

Shared Family Environments

Influences that affect children raised in the same family, including socioeconomic status, parenting styles, and cultural background.

Epigenetics

The examination of variations in living beings resulting from changes in gene expression, rather than modifications to the genetic sequence itself.

Identical Twins

Twins that result from a single fertilized egg splitting and developing into two genetically identical individuals.