Examlex
What major 2008 event sparked debate concerning the government's size and role?
Scanner Data
A type of syndicated external secondary data used in quantitative research that is obtained from scanner readings of UPC codes at check-out counters.
Articulate Experiences
means to express or convey one's personal or shared experiences in a clear and effective manner.
Consumers' Preferences
Refers to the likes, dislikes, motivations, and desires of individuals or groups of consumers, which influence their buying behavior.
In-Depth Interviewing
A qualitative research technique that involves conducting thorough, open-ended interviews to explore a respondent's thoughts and feelings on a particular topic.
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