The Company Responsible for the Rely Tampon Used All of the Tactics

question 30

Multiple Choice

The company responsible for the Rely tampon used all of the tactics in marketing its product and in defending itself, except:

• A)giving research grants to doctors to prevent them from testifying against the company.
• B)acknowledging the connection between tampons and toxic shock but denying that Rely had that effect.
• C)opposing the FDA on recall.
• D)cross-examining the plaintiff about the deceased wife's sexual practices.

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Definitions:

Supply Increases

A situation where the quantity of a good or service that producers are willing to supply at a certain price rises.

Equilibrium Price

The market price where the quantity of goods supplied is equal to the quantity of goods demanded.

Supply Decreases

A situation in which the quantity of a product or service that producers are willing and able to sell at all possible prices falls.

Demand Increases

A situation where there is a rise in the quantity of a product or service that consumers are willing and able to purchase at a given price.