Figure 1.2
Using the figure above, identify the labeled part.
-Label R: ______________________________
Definitions:
Four Actions Grid
A strategic tool used in blue ocean strategy to redefine the value proposition by determining what to eliminate, reduce, raise, and create.
Blue Ocean Strategy
A business strategy that focuses on creating a new market space (or "Blue Ocean") that is uncontested and makes competition irrelevant.
Four Actions Grid
A strategic tool used in the Blue Ocean Strategy framework that helps businesses to determine new opportunities by asking four questions: What to eliminate, reduce, raise, and create.
Blue Ocean Strategy
A business theory that suggests companies are better off searching for ways to gain "uncontested market space" rather than competing with similar companies.