Figure 1.2 Using the Figure Above, Identify the Labeled Part

question 63

Short Answer

Figure 1.2

Using the figure above, identify the labeled part.
-Label N: ______________________________

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Definitions:

Unmet Customer Needs

Customer requirements or desires that are not adequately addressed by current products or services.

Customized Products

Goods and services that are tailored or personalized to meet the specific needs or preferences of individual customers or user groups.

Psychographic Segmentation

A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.

Perceptual Map

A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.