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Figure 1.2
Using the figure above, identify the labeled part.
-Label I: ______________________________
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors, to inform business decisions.
Small Businesses
Companies with a limited number of employees and revenue, playing a significant role in the economy.
Black Box Influence
The impact of systems or processes whose internal workings are not visible or easily understood by outside observers.
Consumer's Mind
The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.
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