Short Answer
Figure 1.2
Using the figure above, identify the labeled part.
-Label L: ______________________________
Definitions:
Marketing Programs
Structured plans or campaigns that are designed to fulfill the objectives of a marketing strategy, comprising various promotional and operational activities.
Tactical Planning
Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.
Value Propositions
Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.
E-commerce
The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
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