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The norepinephrine released by terminal knobs
Antecedent State
Refers to the psychological and physiological conditions of consumers that influence their behavior before encountering a marketing stimulus.
External Search
The process consumers undergo seeking information from sources outside themselves, such as reviews or expert opinions, before making a purchase decision.
Problem Recognition
The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.
Internal Search
The process by which individuals recall information from their memory to make a decision, often used in the context of consumer decision-making.
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