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Figure 1.2
Using the figure above, identify the labeled part.
-Label U: ______________________________
Uses and Gratifications Paradigm
A theoretical framework in media studies that explores how individuals actively seek out media to satisfy specific needs or desires.
Encoding/Decoding Model
A framework for understanding how media messages are produced, disseminated, and interpreted by audiences, emphasizing the active role of the recipient in decoding messages.
Polysemy
The characteristic of having multiple meanings or interpretations, typically referring to words, symbols, or texts.
Interpretive Community
A concept in literary theory referring to a group of individuals who share common interpretative strategies in reading texts, thus sharing a particular understanding or interpretation.
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Q108: Label Z: _
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