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Figure 1.2
Using the figure above, identify the labeled part.
-Label P: ______________________________
Customer Base
The group of customers who repeatedly purchase the goods or services of a business, creating a foundation for continuous revenue.
Technology Adoption Life Cycle
A sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
Market Opportunity
A potentially favorable condition in the market that a company can exploit to grow its business or introduce new products.
Entrepreneur
A rephrased definition: A person who initiates and manages a business venture, assuming the risk for the sake of potential rewards.
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