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Figure 1.2
Using the figure above, identify the labeled part.
-Label L: ______________________________
Appeals
are requests for a change in decision or support, often made in a persuasive manner to elicit a desired response from the audience.
Sales Messages
Sales messages are communications designed to persuade an audience to purchase a product or service, emphasizing benefits and value to the consumer.
Scenario Painting
Scenario painting involves creating detailed and vivid descriptions of situations or possible outcomes to help in analysis or decision-making processes.
Tangible Rewards
Physical or material rewards given as recognition for an accomplishment or behavior.
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