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Macroeconomics deals with
Private Label Brands
Products manufactured by one company for sale under another company's brand, often positioned as lower-cost alternatives to national brands.
Manufacturer Brands
Products that are created and sold under the brand name of the manufacturer, also known as national brands, as opposed to private labels or store brands.
Co-brands
A marketing partnership between two or more brands or companies, where they collaborate on a product or service, combining their strengths to enhance consumer perception and value.
Luxury Brand
A brand characterized by its perceived high quality, exclusivity, and high price, often associated with prestige and status.
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