The Conceptual Framework for the Research Project, Contained in the Well-Conceptualised

question 48

True/False

The conceptual framework for the research project, contained in the well-conceptualised research statement/question, gives the researcher direction in terms of their reading for the literature review.

---

Definitions:

Brand's Website

The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.

Previous Exposure

Refers to the prior encounter or experience an individual has had with a product, service, brand, or content, which can influence their future interactions or perceptions.

SMROI

Social Media Return on Investment, a measure used to evaluate the efficiency of a social media campaign or strategy.

Social Media Marketing

The practice of using social media platforms to promote a product, service, or brand to a wider audience.