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Developing your capacity to think in new ways will:
Leon Festinger
A psychologist known for his theory of cognitive dissonance, which suggests that people experience discomfort when they hold contradictory beliefs, leading them to change their attitudes or behaviors.
Robert Zajonc
A psychologist known for his work on social facilitation, the mere exposure effect, and the interplay between affective and cognitive processes.
Ivan Pavlov
A Russian physiologist known for his work in classical conditioning, particularly his experiments with dogs, salivation, and the association of stimuli.
Mere Exposure Effect
A psychological phenomenon whereby individuals develop a preference for things merely because they are familiar with them.
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