A Secondary Source Is

question 41

Multiple Choice

A secondary source is:

• A)An account of a phenomenon based on the witness or testimony of others.
• B)A second rate account of an experience or phenomenon.
• C)A first hand account of an experience or phenomenon.
• D)A first rate account of an experience or phenomenon.

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Definitions:

Advertising Wearout

The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.

Advertising Burnout

A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.

Sleeping Effect

A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.

CS Decreasing

A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.