Examlex
What is contained in the conceptual framework?
Dual Integration
A business strategy that involves a company integrating both vertically (controlling supply chain processes) and horizontally (expanding product lines or markets) to enhance control and market power.
Product Invention
The creation of a completely new product that did not previously exist, often involving innovation and the development of new technologies or ideas.
Product Extension
The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.
Product Customization
The process of modifying or building a product according to the specific requirements or preferences of the customer.
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