Observation as a Data Gathering Method Can Be Used to Generate

question 18

True/False

Observation as a data gathering method can be used to generate both quantitative and qualitative data.

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Definitions:

Self-Monitoring

An individual difference in people’s desire and ability to adjust their self-presentations for different audiences.

Psychological Reactance Theory

A theory which proposes that people value thinking and acting freely. Therefore, situations that threaten their freedom arouse discomfort and prompt efforts to restore freedom.

Regulatory Focus Theory

The theory proposing that individuals regulate their behavior via two distinct systems: promotion focus (pursuit of goals and aspirations) and prevention focus (avoidance of negative outcomes).

Elaboration Likelihood Model

A theory in social psychology that explains the different ways people process persuasive messages, either through careful thought and evaluation or more automatic responses.