Quantitative Data Can Be Generated by Focus Groups and Interviews

question 32

True/False

Quantitative data can be generated by focus groups and interviews using highly structured data gathering schedules, and/or through carrying out a large number of focus groups or interviews.

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Definitions:

Overshadowing

In a compound conditioning situation, the prevention of conditioning to one stimulus due to the presence of a more salient or intense stimulus.

Salient Cue

A salient cue is a piece of information or stimulus that stands out from its surroundings, grabbing attention and influencing behavior or perceptions due to its prominence or importance.

Associative Strength

The strength of a learned association between a stimulus and a response, influencing how likely the response is to occur following the stimulus.

Associative Strength

The measure of how strongly two ideas or stimuli are connected in the mind, impacting the likelihood of recalling or recognizing them together.