Signs in Society Are Signs Because They Signify Something and Anything

question 15

Multiple Choice

Signs in society are signs because they signify something and anything that has signifying power can be studied:

• A)Semiotically.
• B)Using surveys.
• C)Using case studies.
• D)Using experiments.

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Definitions:

Construct Validity

The degree to which a test measures what it claims, or purports, to be measuring.

Criterion Validity

The extent to which a measure is related to an outcome or criterion that it is supposed to predict.

Internal Consistency Validity

A measure of the reliability of a test or scale, indicating how well the items on the test measure the same construct or concept.

Content Validity

The extent to which a test measures all aspects of the concept or content it intends to measure.