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The effectiveness criteria associated with the internal process model is
Consumer Segmentation
The approach of partitioning a potential consumer market into segments, each defined by distinct attributes.
Consumer Products
Goods that are purchased for personal use or consumption by the general public.
Demographics
Statistical data relating to the population and particular groups within it.
Purchase Decision
The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.
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