Examlex
Which of the following activities is NOT essential for a healthy "operations process" (Bossidy and Charan, 2009) ?
Specific Brands
Brands that are identified and differentiated by unique characteristics, appealing to particular segments of consumers.
Convenience Product
A type of product that is widely available and requires minimal effort from the consumer to purchase, often bought out of convenience.
Discretionary Product
Products that are non-essential and purchased with disposable income; the purchase can be delayed without significant consequence.
Oral Contraceptives
A type of birth control that is taken by mouth, including pills that prevent ovulation.
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