The IT Infrastructure Is Composed of _______ and ________

question 19

Multiple Choice

The IT infrastructure is composed of _______ and ________.

• A)IT components; IT personnel
• B)IT components; IT services
• C)IT services; IT personnel
• D)IT personnel; computer-based information systems
• E)Computer-based information systems; IT personnel

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Definitions:

Positioning Strategy

A marketing approach aiming to create a distinct brand identity and value proposition in the consumer's mind.

Evoked Set

a set of particular brands or products a consumer considers during the decision-making process.

Inept Set

A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.

Inert Set

A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.